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Inspiration Card
Co-Creation |
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Format of the Tool
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C23 User Personas
| Idea Generation | Stakeholder & Citizen Engagement | Need finding | Planning & Development | Evaluation | Learning |
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Timeframe
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Hours
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1
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The persona is a tool designed to help you visualise and better understand your users. It is the starting point of your problem exploration journey. The key to completing a persona is realising that it’s never finished. You will be continuously updating it as you gather more stories and insights from your interactions with real users.
STEP 1
Have a group discussion about what kind of persona(s) fall within your scope. (15 min)
STEP 2
Individually fill in a persona template, clearly indicate with a “?” the things you assume to be true, but are not sure about. (15 min)
STEP 3
Present your personas and decide on the persona you want to focus on as a starting point. (15 min)
Tip: You can focus on multiple personas, but this means that you will have to complete all exercises for each persona. It’s often better to start with one, build and test a solution, and then start focusing on expanding your market.
STEP 4
Have a final discussion on what you don’t know and what you would like to find out about your persona. This will be important for your problem validation interviews. (15 min)
- Persona templates
- Pens