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Inspiration Card
Governance Actions |
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Municipal Strategy & Planning
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G5 Awareness campaigns
| Knowledge & Awarness | Political Commitment | Organisation | Perceived Costs & Benefits | Social & Environmental Justice |
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Raising the awareness of local stakeholders and citizens is vital to implement successful NBS programs. Increased public awareness and satisfaction with green infrastructure projects can lead to increased support for further projects as well as potential opportunities for private stakeholders to be a part of a wider transformation through NBS.
- Development of a communication strategy targeting internal and external stakeholders
- Presentations and workshops to inform citizens and other stakeholders.
- Integration of NBS into the municipal presence on social media, city website etc.
- Pilot sites open for public, organised info walks, events, info sheets, etc.
Inspiration book for NBS, Eindhoven
In order to spread awareness of the existing NBS in the city, Eindhoven has developed an Inspiration Handbook, showcasing the best practices regarding the development of NBS in the city. The process had a range of important outcomes:
- It allowed key stakeholders to develop a collective definition of NBS. This included key characteristics and objectives, supporting in a process of education and awareness raising.
- It praises local early movers providing incentives for local businesses to use NBS to improve their reputation in the city.
- It provided the municipal workers with a document they could use to spread awareness of NBS and the city’s objectives regarding CC adaptation and resilience.